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    Marketing Manager - Manama, البحرين - Salim Qadri Transport

    Salim Qadri Transport
    Salim Qadri Transport Manama, البحرين

    منذ 4 أيام

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    دوام كامل
    وصف

    Job Summary

    • Enhance the brand image and grow market share by effectively implementing CRM (customer relationship management) practices and utilize market research tools to the fullest satisfaction of the customer.
    • Develop key strategies to build the brand
    • Devise a brand scorecard incorporating all relevant parameters and effectively measure the progress on each parameter
    • Conduct brand surveys to understand buying patterns and communicate findings to all concerned departments. A minimum of two surveys per annum to be conducted and results monitored.
    • Devise action plans that encompass purchase intention, effective media mix, and customer loyalty / retention
    • Ensure implementation of customer satisfaction standards. Consistently achieve the CSI (customer satisfaction index) & SSI (sales satisfaction index) targets agreed with the Principal
    • Devise advertising and promotion plans for increasing sales, measured by quarterly review of market share %
    • Ensure proper media mix for effective communication and monitor spends in line with the budget
    • Conduct market research to understand brand awareness, brand loyalty, consumer buying behavior and present analysis for management review
    • Initiate interactive programs through the brand's website and monitor progress and effectiveness of each program
    • Launch CRM programs with existing as well as potential customers through proper utilization of customer database
    • Analyze local market conditions and devise product and price positioning strategies

    Essential

    • At least 5-8 years' experience in handling marketing, sales and after-sales operations, preferably in an automobile organization.
    • Brand management and CRM skills
    • Good communication skills with both internal as well as external agencies / Principals
    • Excellent report writing and presentation skills
    • A team player with good people management skills

    Desirable

    Automobile knowledge Industry Type : Automotive / Automobile / Auto Accessories
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